I'm such a sucker for dark, vampy shades during autumn/winter so I thought I'd start stocking up (despite the fact that it's still boiling hot where I live).
Colour - The bullet itself would lead you to believe that it's a super dark, plummy shade but when I applied it to my lips, it appeared more of a deep orangey-pink (which my camera didn't really pick up in the swatch).
Application - Very smooth and easy to apply. The formula was pretty creamy for a matte lipstick as it's enriched with vitamin E. However it did get a little drying after a while so I would recommend wearing a little lip balm before applying or, if you don't mind losing the matte finish, adding a little lipgloss on top. One thing I noticed while applying is the smell - reminiscent of baby wipes, which is not exactly what you want from a product going onto your lips!
Wear - The colour changes quite a bit as it wears. Although it starts off as a deep pink, it gradually gets brighter and brighter. In around 4 hours it wears off completely so definitely keep it in your handbag for touchups.
Overall - For the price I definitely can't complain! The colour of it surprised me a little but the lipstick itself is pretty decent. I would maybe try another if I'm passing through and I find myself a pretty shade but I won't be rushing back anytime soon.
I hope this review is helpful. That was the first time I actually heard of the brand so let me know if you've tried anything from them.
L xx